Privacy Notice

Keys To Value Ltd

Last Updated: March 2026

This Privacy Notice explains how Keys To Value Ltd (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you use our website (keystovalue.com), engage with our coaching or procurement services, or communicate with us in any way. It applies to all online and in‑person services. 

We are committed to safeguarding your personal information and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). 

1. Who We Are

Keys To Value Ltd Registered in England and Wales (Company No. 16599414) Registered Office: 53 Inchbonnie Road, South Woodham Ferrers, Chelmsford, England, CM3 5FD

Data Protection Officer: Lesley Keys

Email: lesley@keystovalue.com

We are a coaching and procurement consultancy. The business is owned and operated by a single employee (the owner). 

2. What Personal Data We Collect

We only collect information that is relevant to delivering our services, managing our business, and meeting legal or professional obligations. 

Information you provide directly

  • Name, email address, phone number, organisation name 

  • Information submitted through forms, emails, or booking systems 

  • Coaching notes (including reflective notes, observations, and risk‑related notes) 

  • Information shared during coaching sessions 

  • Payment information (processed securely by third‑party providers) 

  • Newsletter sign‑up details 

  • Preferences and communication choices 

Information collected automatically

  • IP address, browser type, device information 

  • Website usage data (analytics, cookies, page interactions) 

  • Log files generated by our website hosting provider 

Special categories of data

We do not intentionally collect special category data unless you voluntarily share it during coaching. Examples may include: 

  • Mental health disclosures 

  • Wellbeing concerns 

  • Information relevant to safeguarding or duty of care 

Such information is processed only: 

  • With your explicit consent, or

  • Where necessary to protect your vital interests or those of another person, or

  • Where required for professional coaching standards (e.g., ICF credentialing evidence, which never includes session content) 

3. Why We Collect Your Data (Purposes of Processing)

We use your personal information to: 

  • Provide coaching and consultancy services 

  • Communicate with you about sessions, bookings, and enquiries 

  • Maintain accurate coaching records 

  • Support ICF credentialing requirements (e.g., coaching logs, hours, client verification) 

  • Monitor risk and fulfil duty‑of‑care obligations (e.g., noting concerns if someone may require alternative support such as mental health services; these notes reflect professional opinion, not fact) 

  • Improve our website, services, and user experience 

  • Process payments and manage accounts 

  • Send newsletters or updates (only with your consent) 

  • Comply with legal, regulatory, and insurance obligations 

  • Protect our rights, property, and the safety of others 

We do not sell or share your data with third parties for marketing. 

4. Legal Basis for Processing

We process your data under the following lawful bases: 

  • Contract — to deliver coaching or procurement services you request 

  • Consent — for newsletters, recordings, or optional data you choose to provide 

  • Legitimate interests — business administration, service improvement, analytics, risk management 

  • Legal obligation — record‑keeping, tax, safeguarding, insurance requirements 

  • Vital interests — where there is a serious risk of harm to you or others 

You may withdraw consent at any time. 

5. Coaching Notes, Duty of Care & Risk‑Related Information

As part of professional coaching practice, we may keep brief notes that include: 

  • Themes discussed 

  • Progress 

  • Observations 

  • Professional opinions relating to risk or wellbeing 

If we believe you may benefit from alternative or additional support (e.g., mental health services), we may record this as an opinion, not a factual diagnosis. 

These notes are: 

  • Confidential 

  • Stored securely 

  • Never shared unless required by law or with your explicit consent 

  • Retained only as long as necessary for professional, ethical, and insurance purposes 

6. ICF Credentialing Requirements

If you request that your coaching hours be counted toward ICF credentialing: 

  • We may record your name, contact details, and number of hours coached 

  • We do not share session content 

  • ICF may contact you solely to verify that coaching took place 

  • You may opt out at any time 

7. How We Store and Protect Your Data

We use secure, encrypted digital systems to store your information. Measures include: 

  • Password‑protected devices 

  • Encrypted cloud storage 

  • Restricted access 

  • Secure payment processors 

  • Regular security reviews 

No method of transmission is 100% secure, but we take all reasonable steps to protect your data. 

You remain responsible for the security of your own devices. 

8. Cookies and Website Tracking

Our website uses cookies to: 

  • Enable essential site functionality 

  • Analyse website traffic 

  • Improve user experience 

  • Support embedded tools (e.g., booking systems, videos) 

Cookies do not give us access to your computer. 

You can manage cookie preferences through our cookie banner or your browser settings. 

For full details, see our Cookie Policy. 

9. Links to Other Websites

Our website may contain links to external sites. We are not responsible for their content or privacy practices. You should review their privacy notices before providing personal information. 

10. Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect data from children under 13. If such data is discovered, it will be deleted immediately. 

11. How Long We Keep Your Data

We retain personal data only as long as necessary for the purposes described above. 

Typical retention periods: 

  • Coaching records: up to 7 years (professional and insurance requirements) 

  • Financial records: 6 years (legal requirement) 

  • Email enquiries: up to 12 months

  • Newsletter data: until you unsubscribe 

  • Website analytics: per provider’s retention settings 

12. Your Rights Under UK GDPR

You have the right to: 

  • Access your data 

  • Rectify inaccurate information 

  • Request erasure (“right to be forgotten”) 

  • Restrict processing 

  • Object to processing 

  • Withdraw consent 

  • Data portability 

  • Be informed about how your data is used 

  • Lodge a complaint with the ICO 

  • Challenge automated decision‑making (we do not use automated profiling) 

To exercise your rights, contact: lesley@keystovalue.com

13. Sharing Your Information

We may share your information only when necessary: 

  • With service providers (e.g., payment processors, scheduling tools) 

  • With ICF for credential verification (only with your consent) 

  • With legal or regulatory bodies if required 

  • To protect vital interests (e.g., serious risk of harm) 

We do not sell or lease your personal information. 

14. Security, Malware & External Risks

We do not knowingly permit malware, spyware, or harmful software. However, no website can guarantee complete protection. We encourage you to maintain good cybersecurity practices. 

15. Changes to This Privacy Notice

We may update this notice from time to time. Material changes will be communicated where appropriate. The latest version will always be available on our website. 

16. Contact Information

For any privacy‑related questions, concerns, or Subject Access Requests: 

Email:lesley@keystovalue.com

Post: Keys To Value Ltd, 53 Inchbonnie Road, South Woodham Ferrers, Chelmsford, CM3 5FD